Head of Marketing - major manufacturing business

2019-03-12 16:03:422019-04-09 RecruitBuild
Job Type Permanent Full Time
Location Knaresborough, North Yorkshire
Area Yorkshire and Humberside, England Knaresborough, North Yorkshire
Sector Manufacturing Manufacturing - Other
Salary £55000 - £60000 per annum + car allowance + benefits
Start Date ASAP
Advertiser remoteapi
Job Ref 894519_1552406621
Job Views 219
Description

The company:

This is a major player in the Modular Housing sector set to become a market leader supplying modular affordable homes throughout the UK.

With a high tech manufacturing facility fully operational each modular home is produced on a production line ensuring the highest quality build. The company envisage sales of 2000 affordable housing units per year to tackle the UK's housing shortage.

The role:

The Head of Marketing will lead the drive in continuing to raise the profile of the business in key markets and with target clients.

You will be responsible for all areas of marketing in the business with a key focus on the development and effective delivery of a comprehensive PR & Communication plan, working together with the PR agency and key members of the Executive team.

Primary Responsibilities:

  • Raise the profile of the business in a cost-effective manner through targeted PR campaigns, marketing material and events.
  • Drive the PR agency to deliver positive national and trade press coverage.
  • Development and control of press and communications content to ensure message consistency, including but not limited to:
  • The creation of, and commenting on, on relevant PR stories.
  • Content of the company website and digital channels, including social media
  • The creation and production of frequent e-newsletters or other means of communication for internal and external use.
  • Consider the benefits on undertaking market research to support campaigns such as focus groups.
  • Line Management of the wider Marketing team, who are responsible for but not limited to:
  • Brand development and brand consistency
  • The creation and production of marketing materials including sales brochure, product catalogue, case studies, posters, etc.
  • The creation of marketing materials to support client facing activities.
  • Managing, organising and attending key events to support their smooth set up, running and take down.
  • Production and/or draughtproofing copy and supporting documentation for key awards submissions.
  • Co-ordinating activity with external stakeholders such as event managers, suppliers, designers, photographers and printers.
  • Monitoring and reviewing competitor activity.
  • Preparation of weekly executive board updates and monthly board summaries on PR, Comms & Marketing activities.
  • Engaging with key external stakeholders.
  • Qualifications & Training:

  • Ideally a degree in a marketing or relevant discipline
  • English and Maths pass at GCSE / 'O' Level
  • Experience

  • Significant experience in PR and communications, ideally in the housing sector or as part of a disruptive business.
  • Ideally experience and connections with the housing press.
  • This opportunity comes with a salary to £60,000pa + car allowance + benefits package.

    Please note that every effort will be made to contact all applicants, however due to the high volume in candidate applications if you have not had a response to your submission within 10 days please assume that you have not been shortlisted for interview on this occasion.

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